British photojournalist Martin Parr is well known for documenting the eccentricities of everyday life with a sly sense of humour. Which may not make him the natural choice for most fashion brands. However, for Urban Outfitters his quirky style seems spot-on. All of the images above were shot on location in and around the souks of Marrakech. I particularly like the Vans trainer juxtaposed with the Obama/Osama toys.
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