After reading the
Old Town Evening Star, I want to believe that the village of Holt in Norfolk is forever trapped in 1946. I wouldn't be at all surprised if it was like that mythical place Brigadoon, occasionally emerging from the mist purely for the sake of Londoners looking to buy some good old fashioned workwear.
The newspaper is written by the clever people behind the
Old Town clothing brand, and relates the ins and outs of life in North Norfolk and beyond in a very parochial post-war fashion. I loved reading gems about the death of blue Aertex, Miss Willey's Diary, and of course the spiffing articles about their very own clothing. And I cracked up merely reading the titles on one of their fashion spreads: "How to get that Pitman Painter meets House of Eliott look with a top note of Cricklewood Bus Garage."
For a freesheet put out by a bunch of rag trade folk, the writing (if you'll pardon the pun) is pretty darned good, and even the authentic letterpress advertising it carries is top-notch.
Which is where I reckon the folk at Old Town are missing a trick. The paper's such an entertaining read, they should start charging for it.
About 2d (old money) would seem appropriate.
Liberty's window, complete with some ranch-style accessories.
Shelves of checked (or plaid if you prefer) shirts.
Some washed and timeworn looking denims.
All that's missing is Will Rogers and a couple of longhorns.
The range also includes heavily branded caps and bags.
A zip-fronted flyer's jacket and (below) a beautifully finished shawl-collared sweatshirt.
Last week I noticed that Liberty had opened a brand new Double RL concession in its basement menswear department, featuring some elegantly rugged American threads. 
